We are currently seeking a digital marketing executive to work closely with the Website and Digital Marketing Manager to plan, deliver and optimise SEO, GEO and paid search activity. The role is responsible for developing effective digital campaigns and content across the website, email and paid channels, ensuring delivery against the wider Marketing and Communications strategy and annual business plans.
The role also supports website development and digital projects, including keyword research, creation of SEO/GEO-optimised content, website updates, and the analysis and reporting of digital performance to inform continuous improvement.
Key Responsibilities:
- Plan, implement and optimise PPC campaigns across search and display platforms, including campaign structure, targeting, bidding and budget management.
- Monitor and maintain the technical SEO health of the website through regular audits, crawl and indexation checks.
- Conduct keyword research and support the creation of SEO/GEO-optimised web content to improve organic visibility and user engagement.
- Manage and optimise landing pages and conversion journeys, working with internal teams to improve performance and user experience.
- Analyse website traffic, search visibility and competitor activity, identifying trends, opportunities and areas for improvement.
- Produce regular performance reports and dashboards covering SEO, PPC and wider digital activity, providing insight and recommendations to improve results.
- Research and evaluate emerging SEO, GEO, PPC, analytics and AI trends, identifying opportunities to enhance digital performance.
- Manage digital content calendars, ensuring optimisation activity is timely, relevant and aligned across IMI digital channels.
- Build effective relationships with stakeholders across the organisation and support the development of a data-led decision-making culture.
- Provide guidance and training to colleagues on SEO, analytics and reporting tools, including senior stakeholders where required.
- Support the wider marketing team with digital marketing initiatives, performance analysis and campaign optimisation.
- Proactively manage and optimise the IMI's Google Business Profile.
Desirable Knowledge & Skills:
- Knowledge of emerging GEO (Generative Engine Optimisation) best practice and AI-driven search developments.
- Experience using Drupal CMS.
- Experience working within a membership organisation, professional body or further education environment.
To find out more about this opportunity or to apply please send your CV along with a covering letter to laurent@theimi.org.uk
Download the job description here.